Exercise is Medicine

Sweat off the Stress!

Exercise is Medicine® On Campus (EIM-OC) launched the Mascot Challenge in October 2017 to celebrate EIM On Campus Month, inviting registered campuses to submit creative videos of their mascots or an iconic campus figure promoting physical activity.

All EIM-OC registered campuses are invited to create a video of how their program promotes the importance of physical activity from working out in the campus rec center. Given the recent challenges with COVID-19, it’s even more important this year to get creative! We want to see how your EIM-OC team is adapting to changes. This year’s theme is “Sweating Off the Stress” because we believe physical activity can help one’s physical and mental
health now, more than ever. Get creative in your video as you show how your team is embracing social distancing, virtual learning, telehealth,
and more—all while keeping physical activity at the heart of your team’s mission. It’s your chance to show your school pride as well as earn bragging rights and a $1,000 grant.

Don't worry if your campus isn't registered yet. You still have time to register and participate! Read the EIM-OC Action Guide to learn how to form a campus leadership team. Once your leadership team is in place, complete the online EIM-OC registration form and submit your video by October 31.

2020 Video Submission Guidelines

90 seconds or less in length (think of this like a commercial)
An original video that has not yet been submitted to the Mascot Challenge
Accurately represent the values of Exercise is Medicine®
Represent activities that are new this year in response to COVID.
Focus on physical activity and healthy lifestyle behaviors
Include the university/college mascot, president, a faculty advisor or an iconic campus representative
Represent activities that take place on your campus or in your local community
Avoid foul language and violent or sexual content
Avoid any political or discriminatory content
Avoid overt or obvious branding (i.e. If the video character drinks water, use a plain bottle instead of one with a brand logo on it.)
Use only audio (music) and images to which you or the institution owns the rights
Have fun showing your school spirit and pride!

COVID-19 Considerations

Here are a few creative ways your team can address this year’s theme:

Show how your student health center is promoting social distancing and healthy practices while still collecting the physical activity vital sign.
Demonstrate how physical activity is critical to mental health during these challenging times.
Share how your EIM-OC leadership team is providing fun, virtual options that promote physical activity.
Have EIM-OC team members show how they are being physically active around campus outdoors.

Prizes

$1,000 grant for 2020 Mascot Challenge winner (selected by a panel of ACSM and EIM multidisciplinary leaders)
Trophy and bragging rights for Fan Favorite (selected by public voting on YouTube)
Second and third place in this category will also receive prizes

How to Enter

Create a video.
Upload your video titled “[School name] Exercise is Medicine On Campus Mascot Challenge 2020” along with your completed application form.

How to Vote for the Fan Favorite

Once voting opens, ACSM will change the status of all video submissions to “public” on YouTube. EIM will email the voting links to all individuals listed as the “school contact” on the application.
Each like or “thumbs up” of the video within the YouTube platform will count as a vote. Negative or “thumbs down” votes will NOT count against a video’s positive votes.
The video with the most “likes” at the end of the voting period will be declared the Fan Favorite winner.

Timeline

The video submission period begins Monday, September 21 and ends at 5:00 PM EDT on Saturday, October 31.
Voting opens on Wednesday, November 4 and ends at 5:00 PM EDT on Wednesday, November 11.
The winners will be announced on Monday, November 16.

View the Challenge Contest Rules with additional tips, including sample social media posts. Need some inspiration? Check out all of the 2019, 2018 and 2017 submissions.

Contact us with questions about contest rules and eligibility or to assist with video submission and/or promotion.

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Gold level recognition is the highest level of recognition and signifies the implementation of one or several components of the EIM Solution on the University campus, with the potential of extending into the local community. Community partnerships provide real world experience for students, while providing service to the local community.

Gold level campuses must assess physical activity as a vital sign.

A Gold level campus must also be engaged in at least (1) of the following:

* My campus assesses their patients' physical activity as a vital sign?

Yes No

* My campus is creating collaborations between university health care professionals and exercise professionals to provide physical activity prescriptions?

Yes No

* My campus has non-clinical professionals/departments directing students, faculty, and/or staff to the recreation center for health and fitness counseling?

Yes No

* My campus has a computer-based system to track patient participation in physical activity interventions?

Yes No

Other:

Silver level recognition includes activities related to awareness and promotion, and incorporates education for the university’s students, faculty, staff, and health care professionals, as well as those in the surrounding community, on EIM and its mission on campus. Silver campuses are actively engaged in educating others on the EIM solution for both the treatment and prevention of long-term illness and disease. University students are educated on the aims of EIM in health care, potentially certified as EIM health fitness professionals, and guided on how they can play a role in making physical activity an integral part of health care.

Silver level campuses must be engaged in at least (3) of the following: * My campus hosts classes that teach students the fundamentals of EIM on Campus and their potential role in fulfilling the mission of EIM?

Yes No

* My campus trains students to educate campus community members on EIM and the importance of physical activity as medicine?

Yes No

* My campus works with campus health services so that every health care provider discusses physical activity with every patient or client?

Yes No

Other:

Bronze level recognition is the first step in creating the EIM initiative on Campus. These campuses bring attention to the growing need for physical activity and take action in helping to create a healthier, more active campus environment.

Bronze level campuses create awareness of the importance of exercise and regular physical activity for health and promote exercise to students, faculty, staff and the community through engagement in any of the following activities. Bronze level campuses must engage in at least (3) of the following:

* My campus hosts events that promote physical activity?

Yes No

* My campus markets events that encourage all campus members to discuss physical activity with their health care professional?

Yes No

* My campus has created options for exercise that are easily accessible to the campus community?

Yes No

* My campus has completed a Mayoral, Governor, or University President EIM on Campus Month Proclamation?

Yes No

Other:

* Contact Person/Program Director:

* Resource Type (check all that apply):
Clinic or Hospital (inpatient) Community
Clinic or Hospital (outpatient) Home Based
Cancer Exercise Professional Digital/Online
Research Study

* What age groups are included (check all that apply)?
Adult Pediatric

* What cancer types are included in your program?

* What stages of treatment are included (check all that apply)?
Curative    Palliative
During Treatment    Post Treatment
Rehabilitation    Prehabilitation

* Who refers into the program? (How do clients access your program?) (check all that apply)
Client Clinician
Other

* What are the qualifications of the instructors?

* Is there a baseline safety evaluation of the client?

* If yes, performed by whom (check all that apply)?
Instructor Physician
Other

* What is the program duration? (e.g.; 12 weeks, 1 year)

* What is the frequency of sessions per week?

* Are sessions conducted in groups or individualized (check all that apply)?
Group Individualized

* How many years has the program been running?

* How many clients go through your program per year?

* Has your program ever been evaluated or audited?

* Please include a brief description (250 words or less) summarizing the above information:

* Who filled out this form?

* What is your role in the program?

2020 Video Submission Guidelines

90 seconds or less in length (think of this like a commercial)
An original video that has not yet been submitted to the Mascot Challenge
Accurately represent the values of Exercise is Medicine®
Represent activities that are new this year in response to COVID.
Focus on physical activity and healthy lifestyle behaviors
Include the university/college mascot, president, a faculty advisor or an iconic campus representative
Represent activities that take place on your campus or in your local community
Avoid foul language and violent or sexual content
Avoid any political or discriminatory content
Avoid overt or obvious branding (i.e. If the video character drinks water, use a plain bottle instead of one with a brand logo on it.)
Use only audio (music) and images to which you or the institution owns the rights
Have fun showing your school spirit and pride!

COVID-19 Considerations

Here are a few creative ways your team can address this year’s theme:

Show how your student health center is promoting social distancing and healthy practices while still collecting the physical activity vital sign.
Demonstrate how physical activity is critical to mental health during these challenging times.
Share how your EIM-OC leadership team is providing fun, virtual options that promote physical activity.
Have EIM-OC team members show how they are being physically active around campus outdoors.

Prizes

$1,000 grant for 2020 Mascot Challenge winner (selected by a panel of ACSM and EIM multidisciplinary leaders)
Trophy and bragging rights for Fan Favorite (selected by public voting on YouTube)
Second and third place in this category will also receive prizes

How to Enter

Create a video.
Upload your video titled “[School name] Exercise is Medicine On Campus Mascot Challenge 2020” along with your completed application form.

How to Vote for the Fan Favorite

Once voting opens, ACSM will change the status of all video submissions to “public” on YouTube. EIM will email the voting links to all individuals listed as the “school contact” on the application.
Each like or “thumbs up” of the video within the YouTube platform will count as a vote. Negative or “thumbs down” votes will NOT count against a video’s positive votes.
The video with the most “likes” at the end of the voting period will be declared the Fan Favorite winner.

Timeline

The video submission period begins Monday, September 21 and ends at 5:00 PM EDT on Saturday, October 31.
Voting opens on Wednesday, November 4 and ends at 5:00 PM EDT on Wednesday, November 11.
The winners will be announced on Monday, November 16.

View the Challenge Contest Rules with additional tips, including sample social media posts. Need some inspiration? Check out all of the 2019, 2018 and 2017 submissions.

Contact us with questions about contest rules and eligibility or to assist with video submission and/or promotion.

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EIM On Campus Mascot Challenge

Sweat off the Stress!

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